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DE0006969603
Thu, 18.12.2025       PUMA SE

    PUMA SE secures additional financing with a bridge loan of €500m and additional confirmed credit lines of €108m   Herzogenaurach, December 18, 2025 - Sports company PUMA SE has successfully secured more than € 600 million in fresh financing through a bridge loan of €500 million and additional confirmed credit lines of €108 million. Both faci [ … ]
Tue, 11.11.2025       PUMA SE

  PRESS RELEASE   PUMA shifts to licensing model with United Legwear Company LLC in the US and Canada  Herzogenaurach, November 11, 2025 – Sports company PUMA will move from a business partnership to a licensing agreement structure with its long-term partner United Legwear Company LLC (ULAC) that allows the company to sell PUMA branded products [ … ]
Thu, 30.10.2025       PUMA SE

  Q3 & YTD 2025     PUMA enters reset phase in Q3 and outlines strategic priorities Herzogenaurach, 30 October 2025   Key developments Q3 2025 PUMA outlines new strategic priorities aimed at establishing itself as a Top 3 global sports brand Sales decrease by 10.4% on a currency-adjusted basis (ca) to € 1,955.7 million (-15.3% reported) [ … ]
Mon, 27.10.2025       PUMA SE

  PRESS RELEASE   PUMA reorganizes Brand Marketing and appoints Maria Valdes as Chief Brand Officer     Herzogenaurach, October 27, 2025 – Sports company PUMA will reorganize its Brand Marketing and create a new structure which will include Product Creation, Innovation, Go-to-Market as well as Brand Marketing to enable stronger and more consi [ … ]
Thu, 23.10.2025       PUMA SE

  PRESS RELEASE   PUMA appoints Ronald Reijmers as Vice President Global Retail   PUMA to split Global Retail and E-Commerce into separate focus areas     Herzogenaurach, October 23, 2025 – Sports company PUMA has appointed Ronald Reijmers (55) as Vice President Global Retail starting November 1, a position in which he will oversee the dev [ … ]
Tue, 07.10.2025       PUMA SE

PUMA appoints Thomas John as Vice President People & Organization  Herzogenaurach, October 7, 2025 – Sports company PUMA has appointed Thomas John (59) as its new Vice President People and Organization, overseeing PUMA’s human resources strategy and organizational development. He will start his role on October 16 and report directly to PUMA CE [ … ]
Mon, 04.08.2025       PUMA SE

  PRESS RELEASE   PUMA appoints Archie McEachern as Vice President Basketball  Herzogenaurach, August 4, 2025 – Sports company PUMA has appointed industry expert Archie McEachern as the Vice President of its Basketball business unit, starting August 18, 2025. He will be based in Boston and report to PUMA’s Chief Product Officer Maria Valdes. A [ … ]
Thu, 31.07.2025       PUMA SE

  PRESS RELEASE   PUMA appoints Andreas Hubert as Chief Operating Officer   Herzogenaurach, July 31, 2025  – The Supervisory Board of sports company PUMA has appointed Andreas Hubert (49) as Chief Operating Officer (COO), effective September 1, 2025. Andreas will be part of PUMA’s Management Board, that will then consist of five members.   A [ … ]
Thu, 24.07.2025       PUMA SE

    PRESS RELEASE   PUMA reports sales decline in Q2 and lowers outlook for 2025     Herzogenaurach, Germany, 24 July 2025 – Sports company PUMA today announces preliminary results for the second quarter 2025 and revises its financial outlook for the full year 2025 due to a softer than anticipated topline development and including the imp [ … ]
Thu, 24.07.2025       PUMA SE

  Disclosure of inside information according to Article 17 Market Abuse Regulation   PUMA SE (ISIN: DE00069696303 WKN: 696960) PUMA WAY 1, D-91074 Herzogenaurach   PUMA announces preliminary results for the second quarter and lowers its outlook for 2025       Herzogenaurach, Germany, 24 July 2025 – Sports company PUMA today announces pre [ … ]

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