Jochen Schweizer Showacts Presents Spectacular LED Light & Air Percussion Show at the World's Largest IT Expo 'GITEX' in Dubai

Dubai, UAE – From October 14 to 18, 2023, the GITEX Exhibition took place in Dubai for the 43rd time, marking it as the world's largest IT event, surpassing even the renowned CES in Las Vegas. For many years, the booth of the UAE's leading telecommunications provider, Etisalat (e& Group), has been a magnet for visitors and a highlight of GITEX. This year, Etisalat's booth drew special attention as the company collaborated with Jochen Schweizer Showacts from Munich, Germany, to present an impressive LED Light & Air Percussion Show over five thrilling days.

GITEX, short for Gulf Information Technology Exhibition, has evolved into a platform where leading technology companies from around the world showcase their latest innovations and developments. The expo attracts thousands of professionals, decision-makers, and technology enthusiasts each year. In 2023, over 6,000 exhibitors from more than 100 countries participated, with the visitor count surpassing the 200,000 mark.
Etisalat, the leading telecommunications company in the United Arab Emirates, used the GITEX Exhibition to showcase its groundbreaking technologies and solutions. The Etisalat booth, spanning an impressive area fully equipped with LEDs, offered visitors fascinating insights into the future of telecommunications. Topics covered included the expansion of 5G networks, innovative IoT solutions, AI-driven systems, and the introduction of an autonomously flying Volocopter (a novel fully electric air mobility solution).
The daily LED Light & Air Percussion Show at the Etisalat booth was orchestrated by an internationally renowned team and producers from Jochen Schweizer Showacts. The event was not just a creative performance but also a technological masterpiece, showcasing the impressive capabilities of video animations and LED light effects. A particular highlight of the show was the flying drummers, rhythmically performing to the tunes of Oppenheimer's well-known music, creating a unique synthesis of visual effects and captivating percussion.
The response to the show was overwhelmingly positive, earning Etisalat recognition for its innovation and creativity. The interactive nature of the presentation allowed visitors not only to experience Etisalat's latest technologies but also to actively participate in the showcase.
By participating in the GITEX Exhibition 2023, Etisalat once again emphasized its position as a pioneer in the telecommunications industry. The LED Light & Air Percussion Show set a benchmark for innovative presentations at international expos and contributed to solidifying the Etisalat brand as synonymous with technological innovation.

Link to the press kit with photo and video material: https://drive.google.com/drive/folders/1Gc6Kk_26ZNiyoa75uEYkoUsWl-5GiUVh?usp=sharing

For more information about our show and event modules, please visit the Jochen Schweizer Showacts website: https://www.jochen-schweizer-showacts.de/

About Jochen Schweizer Showacts: Jochen Schweizer Showacts - With over 30 years of experience, more than 500 international productions annually, and a leading position in the development of creative show and event concepts for corporate events worldwide. Our experienced team relies on innovation and excellence to make each event an unforgettable experience. From selecting showacts to developing customized concepts, we understand the importance of each component. We present your brand and event in a unique way.