Loyalty programme Sunrise Moments has been rewarding loyal customers for three years ‒ Circus Knie, Europa-Park, MAAG Moments, Pathé Switzerland are new partners

• Loyal Sunrise customers have been enjoying exclusive benefits and unforgettable experiences in sport and culture through the Sunrise Moments loyalty programme for three years now.

• Sunrise Moments offers priority tickets, discounts on festival passes, free access to Sunrise starzone Lounges and lots of other benefits. Since its launch three years ago, Sunrise Moments has been at around 15 Swiss-Ski World Cup events and more than 20 festivals each year, offering unique experiences and discounts.

• To coincide with its three-year anniversary in April 2025, Sunrise Moments is adding Circus Knie, Europa-Park, MAAG Moments and Pathé Switzerland cinemas as new partners.

• Loyal Sunrise customers can now enjoy a 25% discount on Circus Knie tickets, a 25% discount on a day trip to Europa-Park with Eurobus, 25% off tickets for events in the MAAG Halle and 2-for-1 cinema tickets for Pathé Switzerland.

«Satisfied, loyal customers are our top priority. That's why we're setting new benchmarks in customer loyalty – whether with our latest offers or the Sunrise Moments loyalty programme launched three years ago. Customers are delighted with their experiences. Right in time for our three-year anniversary, we’ve been able to win new partners that perfectly complement our continuously expanding entertainment and sport offer. Just as with our products, families and friends can now benefit even more», says Christoph Richartz, Chief Consumer Officer Main Brand at Sunrise.

Unique experiences for families and friends

Sunrise is expanding its Sunrise Moments offer in April 2025 thanks to new partnerships with Circus Knie, Europa-Park, MAAG Moments and Pathé Switzerland. Customers benefit from attractive deals: 25% discount on category A tickets for Circus Knie; 25% discount on Eurobus combination tickets for admission to Europa-Park; 25% discount on tickets for MAAG Halle events; 2-for-1 offer on cinema tickets at Pathé Switzerland.

The timing could not be more fitting, because Circus Knie started its tour on 7 March 2025 and is currently on its way around Switzerland. With the rising temperatures, a visit to Europa-Park is also ideal. This premier theme park sees around one million visitors from Switzerland every year. Thanks to the partnership with MAAG Moments, our customers can not only take advantage of discounted tickets, but also enjoy exclusive glimpses backstage at each venue and the chance to meet musical stars in person – for example, the cast from the musical «Billy Elliot». When the April weather goes a bit crazy, why not take a trip to the cinema? Thanks to its partnership with Pathé Switzerland, for example, Sunrise will soon offer prize draws for two film events at Pathé Spreitenbach, each for up to eleven accompanying guests: an exclusive advance screening of the mystery thriller «Drop» in the VIP Bed cinema, with unlimited snacks and drinks, and a child-friendly private showing of the animated film «Dog Man» in the one-of-a-kind Kids Cinema, complete with slide, ball pit and colourful beanbags. For those who still need a suitable gift for their Easter nest, there is a chance to win two of the highly coveted front-field standing-room tickets for the Imagine Dragons concert on 31 May 2025 at Letzigrund here. Further discounts and promotions are already in the pipeline.