SAILUN is official tyre partner of the Fédération Internationale de l'Automobile (FIA)

Frankfurt, April 15, 2024 SAILUN is celebrating the premiere of its SAILUN tyre brand in the 2024 motorsport season and will be an official tyre supplier of the Fédération Internationale de l'Automobile (FIA) in various racing series.  "Racing series offer us ideal platforms and also serve as laboratories on wheels. The broad-based commitment to racing ensures that we can also drive forward future innovations in the areas of safety, performance and sustainability," emphasises Stephan Cimbal, Director Marketing of Sailun Europe. From the 2024 season, SAILUN will supply racing tyres for various international professional events, including the FIA F4 Chinese Championship, the TCR Asia International Series, the China Touring Car Championship (CTCC) and the Superrace Championship held in South Korea. "Racing on FIA level is perfect to demonstrate sustainable performance. Motorsport has always been a congenial platform for developing, testing and proving advanced technologies that can be applied to mass production products. "From racetrack to road" is a common theme for premium manufacturers in all automotive businesses."

In recent years, SAILUN has also made significant advances in racing tyres thanks to its pioneering technological innovation and growing production capacity. As a result, SAILUN's current range of tyres offers superior performance to racers in a wide variety of motorsport series thanks to its experience in numerous high-profile global events and its commitment to constantly pushing the boundaries of tyre performance. In future, SAILUN will transfer the knowledge gained from motorsport to the technology of car tyres for everyday use. A further aim of the international motorsport commitment is to noticeably increase the company's presence among customers and consumers worldwide, thereby increasing brand awareness and opening up new avenues and potential for European and global markets.  

***

SAILUN Tyre is part of the globally operating SAILUN Group, which was founded in 2002. Started as a technology and testing platform for tyres, the group is currently the twelfth largest tyre manufacturer in the world with the eleventh most valuable and fastest growing brand.

To serve international markets around the globe, the SAILUN Group has a worldwide distribution network and numerous logistics centers in North America, Europe, Australia and Asia. With a total production capacity of more than 80 million truck and car tyres and 160,000 tons of specialty tyres in 2022, SAILUN serves customers in more than 180 countries and regions around the world.

300 specialists are researching the tyres of the future and are constantly working with universities and research institutions to improve the new generations of tyres and make a sustainable contribution to customers, partners and the environment.

***