Kreke Family, via Lobelia Lux S.à r.l., changes indirect participation in Douglas AG into a direct participation

Kreke Family, via Lobelia Lux S.à r.l., changes indirect participation in Douglas AG into a direct participation

Düsseldorf, 27 February, 2025 – Lobelia Lux S.à r.l., the investment vehicle of the Kreke Family, has changed its indirect participation in the Douglas AG into a direct participation through the purchase of shares in the total amount of 188 million euros from Kirk Beauty International S.A. – the investment vehicle previously managed by CVC Capital Partners and the Kreke Family – against cash and contribution in kind. CVC is therefore now the sole investor behind Kirk Beauty International S.A. As a result of the transaction, Lobelia Lux S.à r.l. now directly holds slightly more than 11 % of the Douglas AG.

Dr Henning Kreke, Chairman of the Supervisory Board of the Douglas AG, said: “The DOUGLAS Group has a convincing growth strategy, and I strongly believe in its management and business plan.”

About the DOUGLAS Group

The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,900 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2023/24, the DOUGLAS Group generated sales of 4.45 billion euros and employed around 19,200 people across Europe. It was named the World’s Top Company for Women in 2025 among all retail and wholesale companies by Forbes. The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange.

For further information please visit the DOUGLAS Group Website.
 

Investor Contact

Stefanie Steiner
Director Investor Relations and M&A
Phone: +49 211 16847 8594
Mail: ir@douglas.de