Mister Spex launches Subscription Model for Glasses

Mister Spex launches Subscription Model for Glasses

Mister Spex, one of Germany’s leading optical retailers, today launched “Mister Spex Switch” – a new subscription-based rental model for prescription glasses and sunglasses, now available across all 65 stores nationwide. Starting at a monthly fee of € 9, customers gain access to two to three eyewear models simultaneously, with full flexibility to choose from both prescription and sunglasses. After twelve months, one pair can be exchanged for a new design as part of the subscription – a defining feature that gives the concept its name: Switch.

With “Mister Spex Switch,” the company is launching one of the first scalable eyewear subscription models in Germany. Against the backdrop of rising living costs and subdued consumer sentiment, Switch offers an accessible and predictable solution for eyewear purchases – addressing many customers’ desires for financial flexibility without compromising on quality. At the same time, Mister Spex reinforces its commitment to not just providing glasses in the short term, but to supporting customers over the long run – with carefully designed services that adapt to their lives. “Mister Spex Switch” marks another step in redefining optical care: customer-centric, personalized, and future-ready.

A strategic lever for profitability and customer loyalty

“Mister Spex Switch” addresses core customer needs such as flexibility, product variety, and individual consultation – while also serving as a strategic lever on the company’s path to profitability. Initial results from a six-week pilot phase across four stores show that customers participating in the subscription model chose higher-value products significantly more often, particularly prescription glasses and SpexPro lenses. The AOV (average order value) was nearly three times higher than in conventional purchases. During the pilot phase, more than 70 subscriptions were concluded. The model supports recurring revenues, increases store visit frequency, and lowers the entry barrier to premium products – thereby contributing to stronger customer retention and improved profitability.

Customers also benefit from a comprehensive service package designed for long-term comfort and convenience. All eyewear under the subscription is insured against damage, theft, and loss – with only a small deductible applied in the event of a claim. Should a customer’s vision change by at least 0.5 diopters, lenses will be replaced free of charge. Mister Spex thus offers a transparent, low-risk, and highly convenient solution for long-term eyewear needs.

In the coming weeks, the Switch offering will be further expanded with additional services focusing on eye health – marking another milestone in Mister Spex’s strategic positioning as a holistic vision care partner.

Unlocking new customer segments and revenue potential

Through "Mister Spex Switch," customers gain access to the full assortment of approximately 100 brands and 12,000 products – including international designer labels and exclusive in-house brands. The product portfolio was deliberately streamlined as part of the company’s "SpexFocus" transformation program, with a focus on high-margin, relevant assortments. The subscription model makes this premium assortment more accessible to price-sensitive customer groups – opening up new growth opportunities.

"With Mister Spex Switch, we are building a system of true customer proximity. Our vision is to make optical care as flexible, accessible, and reliable as the realities of our customers' lives demand. The subscription model is an expression of that ambition – and another step on our journey toward sustainable growth and true service leadership," says Tobias Krauss, CEO of Mister Spex.

Data-driven personalization for lasting customer relationships

By increasingly leveraging data analytics, Mister Spex aims to better understand individual visual needs and preferences moving forward. This enables more personalized product recommendations, more frequent customer touchpoints, and deeper engagement along the entire customer journey.

Mister Spex is thus strengthening its position as a provider of holistic vision care, combining digital scalability, optical expertise, and personal consultation within a sustainable and integrated business model.

About Mister Spex SE:

Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player to a successful omnichannel optician with more than 8 million customers and 10 online shops across Europe, as well as brick-and-mortar retail stores. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians. 

Investor Relations:

Irina Zhurba I Director of Investor Relations I irina.zhurba@misterspex.de

Press Contact:
Elina Vorobjeva I Head of Corporate Communication I Elina.Vorobjeva@misterspex.de

Mister Spex SE 

Hermann-Blankenstein-Strasse 24
D-10249 Berlin
Website: www.misterspex.de  
Corporate Website: https://corporate.misterspex.com