The Social Chain AG: The Social Chain AG sucessfully places Convertible Bond 2021/2024 in the aggregate nominal amount of EUR 25,000,000.00

Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014

NOT FOR DISTRIBUTION, PUBLICATION OR TRANSMISSION, DIRECTLY OR INDIRECTLY, IN ANY STATE OF THE UNITED STATES OF AMERICA OR THE DISTRICT OF COLUMBIA (COLLECTIVELY, "UNITED STATES") OR TO ANY U.S. PERSON (AS DEFINED BELOW), CANADA, AUSTRALIA OR JAPAN OR ANY OTHER COUNTRY IN WHICH SUCH PUBLICATION MAY BE UNLAWFUL OR IN WHICH THE OFFERING OF SECURITIES IS SUBJECT TO REGULATORY RESTRICTIONS. THERE ARE OTHER RESTRICTIONS. PLEASE SEE THE IMPORTANT NOTE AT THE END OF THIS PUBLICATION.

The Social Chain AG sucessfully places Convertible Bond 2021/2024 in the aggregate nominal amount of EUR 25,000,000.00

Berlin, April 1, 2021 - Following the expiry of the subscription period (18 March to 31 March 2021) and the implementation of an accompanying private placement, The Social Chain AG (WKN: A1YC99, ISIN: DE000A1YC996, Ticker: PU11) ("Company") has received subscription applications for all of the 25,000 partial debentures of the Convertible Bond 2021/2024 with an aggregate nominal amount of EUR 25,000,000.00.

The fully-placed Convertible Bond 2021/2024 with a volume of EUR 25,000,000.00 carries an annual interest rate of 5.75% and has a term of three years. The initial conversion price is EUR 32.50. The Convertible Bond 2021/2024 is scheduled for inclusion in the unregulated official market (segment Quotation Board of the Open Market) of the Frankfurt Stock Exchange on April 7, 2021.

The net proceeds from the issuance of the Convertible Bond 2021/2024 are to be used mainly to finance further growth of the Company's existing business activities, for selected acquisitions in the area of social media & eCommerce, and for general corporate purposes.

The Social Chain AG: Social Commerce on a global scale

The Social Chain AG is reshaping the world of brands and commerce. Our strategy and our actions are "Digital first - direct to customer": from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, and Fitness. Our online shops are the most efficient points of sale for our Direct-to-Consumer brands. More than 70 percent of Direct-to-Consumer sales are performed by our owned and operated online shops. Our communities, with over 86 million followers worldwide, inspire our customers and amplify our brand messages. We manage the expansion of our Social Commerce system of communities, brands, digital points of sale and logistics via our integrated proprietary technology platform: LINKS which analyses interests, purchase intentions and product satisfaction along the entire digital customer journey.
The Social Chain AG's headquarters are in Berlin, with additional locations in Munich, London, Manchester, New York, San Diego and Los Angeles.

Important note

This announcement constitutes neither an offer nor a solicitation to purchase or subscribe for securities of the Company. All securities of the Company referred to in this announcement have already been sold.

This announcement is not intended for distribution, directly or indirectly, in or into the United States or within the United States and may not be distributed to U.S. persons (as such term is defined in Regulation S under the Securities Act) or publications with a general circulation in the United States. This announcement does not constitute or form part of any offer to sell or the solicitation of an offer to purchase or subscribe for any securities in the United States. The securities are not and will not be registered under the Securities Act and may not be offered or sold in the United States absent registration under the Securities Act or an exemption from registration under the Securities Act. The Company does not intend to conduct a public offering of securities in the United States.

The securities referred to in this announcement will not be offered or sold in Canada, Australia or Japan, or to or for the account of persons resident in Canada, Australia or Japan. No action has been taken to offer, acquire or distribute the securities in any jurisdiction where this is not permitted.

This announcement contains statements relating to the future. These statements are based on current views, expectations and assumptions of the Company's management and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied. Actual results, results or events could differ materially from those described herein due to factors affecting the Company, including, but not limited to, changes in the general economic environment or competitive situation, capital market risks, foreign exchange rate fluctuations and competition from other companies, and changes in foreign or domestic laws or regulations, including, but not limited to, the tax environment. The Company assumes no obligation to update any statements relating to the future.

Contact:
Jana Walker | Investor Relations
ir@socialchain.com