The Social Chain AG: Social Chain's GameByte Community: First Social Publisher in the Gaming Sector launches E-commerce Brand

Media Release

Social Chain's GameByte Community: First Social Publisher in the Gaming Sector launches E-commerce Brand

- Social Chain's gaming community starts proprietary online shop and product range

- Over 1,000 products available online or via GameByte's Facebook videos

- Wanja S. Oberhof: "GameByte becomes a showcase example of a fully integrated social media brand."

Berlin/Manchester, 13 November 2020. Premiere in the gaming sector: GameByte is the first large social publisher to launch its own e-commerce brand. The gaming community of the Social Chain AG (WKN: A1YC99) with over six million followers has opened its own online shop under gamebyte.com. Products can also be bought directly from the store or purchased through social media by simply clicking on one of GameByte's Facebook videos. The shop stores over 1,000 products including video games, gaming accessories, hardware, next-generation consoles and fan articles. In addition to third-party products, GameByte will develop and offer gaming products under its own brand.

Wanja S. Oberhof, CEO of Social Chain AG: "GameByte is a prime example of a fully integrated social media brand. We consistently use the intelligent combination of social media and social commerce to market products directly to the consumer. Over the past few years, GameByte has developed into a trusted social media-based brand, where the community can inform, talk and exchange information with each other, and now also shop."

GameByte's Facebook videos average more than 25 million views every month. In a survey*, 84 percent of GameByte's followers said they want to be able to buy products directly from GameByte. A third of those surveyed said that they discover new brands and products via social media.

Rich White, Head of GameByte, sees himself well prepared for the pioneering role: "We are pioneers in this very special combination of providing social publishing and social commerce. But we are starting on a more than solid basis: We know exactly what our audience needs". In four years GameByte has grown rapidly and continues to win over the community with fan-centric original content and continuous coverage of gaming brands. For the development and marketing of its e-commerce offering, GameByte uses the resources of the Social Chain group, from content production, editorial, social-first video and display ads to advertising, performance marketing, traffic growth and customer acquisition.

The GameByte shop will also act as a platform for brands and partners who will have a chance to tap into a market of 2.6 billion active gamers worldwide. Sam Barrett, Director Business Development at Social Chain, adds: "We are already a trusted source for gaming news and entertainment. Now, with our proprietary e-commerce platform, we can offer our community and the world's leading gaming companies a unique solution to reach their customers most effectively".

*These figures are based on a survey amongst 1,569 gamers from the GameByte Community.

www.socialchain.de

Contact:
Jana Walker | Senior Corporate & Brand PR Manager | E: press@socialchain.com |

About The Social Chain AG
The first integrated social media company The Social Chain AG combines social media and social
commerce. Social Chain is a pioneer in the creation, development and scaling of social media
brands. The company's headquarters are in Berlin with offices in Manchester, London, New York
and Munich. The company has a total of around 500 employees. The Social Chain AG shares are
traded on XETRA and several German stock exchanges.

About GameByte
GameByte is a Community of six million gamers with the slogan "by gamers for gamers". GameByte is not only the number one gaming publisher on Facebook, but is also used by millions of gamers around the world. The content consists of trending stories, breaking news, trusted game reviews, long-form features and everything you want to know about the world of gaming and entertainment. GameByte's writers are all gaming enthusiasts themselves with a passion for the industry and active members of the gaming community.
GameByte is part of the Social Chain AG and with Social Chain Media a social-first publisher with over 80 million followers worldwide.

The content of this press release is for information purposes only and does not constitute investment advice or other recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The information provided cannot replace investment advice.
The information contained in this press release is not to be construed as an assurance of possible price developments and should not be construed as a request to enter into a transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to sell securities or rights, or a solicitation to trade in securities or rights.
Accordingly, The Social Chain AG and its affiliates make no representations or commitments as to the
accuracy, completeness or correctness of the information or opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with the distribution and/or use of this
document. The statements correspond to the status at the time of the preparation of this document. They may become obsolete due to future developments without the document being changed.