naoo AG Completes Successful Stock Market Listing in Germany

Media Release

naoo AG Completes Successful Stock Market Listing in Germany

• Initial listing price on the Düsseldorf Stock Exchange: EUR 23.50 / Market capitalization: EUR 95.7 million
• The stock market listing marks a significant milestone in naoo’s growth strategy
• naoo rewards content and interaction, connecting social media with local communities, retailers, and service providers
• Strong user growth and highly successful campaigns with corporate clients demonstrate the effectiveness of its unique approach
• Entry into the German market, rollout of the naoo Business solution, and further platform development are key drivers of future growth

Zug/Zurich, December 5, 2024 – naoo AG (naoo), operator of a unique social media platform, successfully completed its stock market debut today. The initial price of naoo shares (ISIN: CH1323306329, WKN: A40NNU, Ticker: NAO) on the Düsseldorf Stock Exchange was EUR 23.50, with a resulting market capitalization of EUR 95.7 million at the start of trading. naoo shares will continue to be traded on the open market segment of the Düsseldorf Stock Exchange, with an additional listing on Xetra planned for the medium term. The stock market listing marks another chapter in the growth story of this innovative social media platform, increasing the company’s visibility and establishing access to the European capital markets as a future financing source.

Dr. Thomas Wolfensberger, Founder and Majority Shareholder of naoo: "We aim to grow quickly, sustainably, and with high quality. Today’s stock market listing is a significant milestone in our expansion strategy. Personally, I bring nearly 15 years of experience as a founder and CEO of a publicly listed company. During this time, we grew the market capitalization of Peach Property Group from zero to a peak of EUR 1.1 billion. The capital market is therefore part of my DNA and that of naoo. With naoo's innovative business model, we aim to write a similar success story, establishing gamified social media as a bridge between real life and virtual experiences. We aim to grow organically and inorganically while expanding into new markets.”

 Unique Business Model in the Social Media Sector

Launched in 2021, the naoo social media platform stands out for its high user activity, valuable content, and detailed, personalized profiles. naoo incentivizes its users with a unique points system that rewards high-quality content and interactions, regardless of user reach. naoo points can be exchanged for goods, service vouchers, or cash, subject to availability. Gamification further enhances the platform’s appeal, creating more meaningful user profiles and increasing value for advertisers.

The naoo platform also connects social media with brick-and-mortar retail and local service offerings. Business clients benefit from effective campaigns that boost product and service sales through direct user incentives and gamification—both online and at the point of sale. This approach has already been successfully implemented with well-known clients such as El Tony Mate, Eurobus Rustexpress, and Swype. Currently, naoo is introducing its powerful business tool, naoo Business, enabling companies to plan, execute, and analyze campaigns linking online activities to local points of sale in a simple, cost-effective, and impactful manner. The naoo Business solution supports businesses throughout the customer journey by engaging users on social media, creating direct connections, and driving visits and purchases through gamification and offers. Comprehensive loyalty features then convert one-time buyers into loyal customers. This system leverages naoo points as a catalyst across all areas, providing targeted solutions even for smaller businesses.

 Dynamic Growth in User Numbers and Advertising

 naoo is experiencing dynamic growth. Over the past 12 months, the number of users has more than doubled, reaching approximately 75,000 app downloads by October 2024—despite a focus solely on Switzerland. Advertising volumes delivered via naoo have nearly quadrupled over the same period, while user session duration has roughly doubled. User feedback consistently rates the platform well above industry averages.

 Clearly Defined Organic and Inorganic Growth Strategy / Breakeven Targeted for 2026

 With the successful proof of concept completed in Switzerland, naoo plans to enter the German market in early 2025. The tested naoo concept will initially connect local providers of goods and services in select metropolitan areas with the social media platform, while rapidly increasing user numbers through quality content and gamification. naoo positions itself as a natural partner for businesses of all sizes looking to integrate social media into their strategies and access an engaged online community.

The platform’s continuous development will leverage artificial intelligence (AI), which is already an integral part of the naoo concept. AI delivers tailored, high-quality content and offers to users while connecting them based on shared interests, even extending to dating. A key driver of naoo's economic success will be the accelerated rollout of naoo Business.

To complement its organic growth, naoo pursues a focused buy-and-build strategy. M&A activities target companies in social media, performance, and influencer marketing. Acquisitions will support market entry into new regions, enhance naoo’s offerings for business clients, and positively impact profitability.

naoo aims to reach operational breakeven by 2026. Funds for further growth have already been secured through a successful financing round completed shortly before the stock exchange listing.

 “Writing a New Chapter by Combining Social Media with Loyalty Programs”

 Karl Fleetwood, COO and CFO of naoo: “The stock market listing marks the beginning of translating our unique concept into economic success. I am convinced that we are at the start of a journey with enormous potential. Over the past two decades, social media has created companies that rapidly became global megaplayers with compelling concepts. The names of these social media giants are known to everyone today. With naoo, we aim to open a new chapter, combining social media with loyalty concepts in an unprecedented way to create value for users and clients. Today’s listing is a significant milestone on this path.”

Dr. Thomas Wolfensberger, Founder and Majority Shareholder of naoo AG: “Our concept has proven itself in Switzerland. Now we aim to scale in Germany—a market almost ten times larger—and see where the journey takes us. Medium-term, we plan to grow naoo's monthly active users (MAUs) to double-digit millions. On the capital market, we want to deliver through excellent operational performance paired with a value-driven M&A strategy. We are not aiming for short-term hype but long-term positive development. Reliability and transparency are the foundations for corresponding capital market success. We also plan to increase free float as naoo grows, making us attractive to institutional investors. As a major shareholder, I am committed to supporting naoo’s success over the long term.”

 About naoo AG

naoo AG develops and operates a Swiss social app, that features all the important aspects of well-known social networks, but also offers unique additional functions. For example, naoo brings people together based on their interests and preferences (“making friends”) and deepens existing relationships by matching these interests among individual users (“staying friends”). With the naoo points system, naoo wants to thank its users for their engagement and let them participate in the platform’s success. naoo awards points for everyday actions in the app like posts, likes, follows, inviting friends, or answering questions. Their business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. The naoo points can – depending on the availability of corresponding vouchers – be exchanged for cash, among other things. The central idea is that naoo users are always rewarded for their attention and engagement on the platform. naoo is headquartered in the city of Zug in Switzerland its team members work in Zurich, Dubai, Tartu, Pakistan and Tel Aviv. The naoo app is available in the App Store for iOS and in the Play Store as Android version.

 naoo AG is located at Baarerstrasse 21 in Zug, Switzerland. For more information visit: www.naoo.com

 Contacts:

 Media und Investors

Karl Fleetwood, Chief Operating Officer

E-Mail: karl.fleetwood@naoo.com

Axel Mühlhaus / Jessica Pommer

edicto GmbH

Eschersheimer Landstr. 42

60322 Frankfurt a.M. / Germany

Tel.:   +49 (0) 69 905505-52

E-Mail: naoo@edicto.de