DEAG opts to issue bonds of up to EUR 75 million to refinance the Corporate Bond 2023/2026 and continue its expansion throughout Europe

EQS-Ad-hoc: DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Issue of Debt
DEAG Deutsche Entertainment Aktiengesellschaft: DEAG opts to issue bonds of up to EUR 75 million to refinance the Corporate Bond 2023/2026 and continue its expansion throughout Europe

16-Sep-2025 / 11:26 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this announcement.

EXPLANATORY SECTION

• Strong performance: EBITDA more than doubled and revenue increased in H1 2025
• Growth in ticketing: increase to 12 million tickets planned for the full year 2025
• Well-filled event calendar: Music, Spoken Word & Literary Events, Family Entertainment
• Successful Buy & Build strategy: DEAG continues to grow through acquisitions

With a very good first half of 2025, DEAG has set strategic momentum for the year as a whole and is benefiting from its strong market position and the course it has set and investments it has made in infrastructure and digitalisation. Revenue in the first six months of 2025 rose by 17.1% to EUR 155.4 million, and EBITDA more than doubled to EUR 6.6 million compared to the previous period (EUR 3.1 million). At 6.9 million, the number of tickets sold was 19% higher than in the same period of the previous year – the majority of tickets are already sold via the Group’s own ticketing platforms. DEAG’s ticketing platforms myticket.de, myticket.at, myticket.co.uk, gigantic.com and tickets.ie are used to sell both its own live events and third-party content. For 2025 as a whole, DEAG plans a further increase in ticket sales to around 12 million, following on from over 11 million in 2024.

Successful tours, concerts and festivals, as well as attractive live events in the Spoken Word and Family Entertainment sectors offering entertainment for the whole family, are the drivers of DEAG’s success. In the festival and open-air sector, DEAG reaches a broad target audience and thrills hundreds of thousands of visitors in Europe with events such as ‘NATURE ONE,’ ‘Sputnik Spring Break,’ ‘Airbeat One,’ ‘Kessel Festival,’ ‘Belladrum Tartan Heart’ and its new venture ‘ROCKHARZ.’ Tour and concert highlights so far this year have included performances by Ed Sheeran, Sam Fender, the Scorpions and Iron Maiden.

The Spoken Word & Literary Events division made a significant impact with Europe’s largest literature festival, lit.COLOGNE, including lit.kid.COLOGNE, and the UK event series “An Evening with....” Here, prominent guests such as Priscilla Presley, the former Formula 1 racing drivers Mika Häkkinen and David Coulthard, and astronaut and bestselling author Colonel Chris Hadfield shared their personal insights and views. DEAG has been spreading a contemplative Christmas atmosphere to millions of people throughout the whole family for years with its “Christmas Garden” at many locations in Germany and other European countries, thereby establishing another successful format of its own. DEAG’s event calendar is also well filled for the rest of 2025 and beyond – with a correspondingly positive effect on the visibility of further business development. Visitors can look forward to concerts and tours by Simply Red, Lang Lang, Sabaton, Saxon, Helloween, Hans Zimmer, Marilyn Manson and Böhse Onkelz, that will draw more than 200,000 visitors.

As a leading live entertainment provider in Europe with more than 6,000 events per year, DEAG plays an active role in market consolidation. The company is driving its expansion through organic and inorganic growth. DEAG’s Buy & Build strategy has proven to be successful, enabling vertical and horizontal expansion of its value chain, increasing ticket volume and leveraging synergies between its Group companies. Accordingly, the companies acquired since 2024 also contributed to the successful business development in the first half of 2025 – in terms of both revenue and earnings. In recent quarters, DEAG has successfully entered the Italian market with its investment in MC2 LIVE Srl. In the UK, ShowPlanr was acquired and the Spoken Word & Literary Events segment was strategically expanded by acquiring “How to Academy.”

The festival portfolio has also been strategically expanded – for instance, through investments in “Sputnik Spring Break,” the “Gestört aber Geil” Festival and, most recently, “ROCKHARZ.”

The proceeds from the current bond issue that are not required to refinance the existing bond will be used to further advance the Buy & Build strategy and secure sustainable profitable growth.

For the full year 2025, DEAG expects a significant improvement in EBITDA compared to the previous year, with a moderate further increase in revenue.

Detlef Kornett: “Strongly positioned with a clear expansion strategy, a very good half-year and a positive outlook for the full year 2025 and beyond, we are now issuing a new corporate bond. It forms an important building block for our financing and growth strategy. We want to make an attractive offer to investors. Our claim is ‘entertainment with returns.’” 

DISCLAIMER

This publication is advertising. It does not constitute an offer to sell or a solicitation to buy or subscribe to securities in any jurisdiction, in particular not in the United States of America. Any investment decision should be made solely on the basis of the prospectus approved by the Luxembourg Financial Sector Supervisory Authority (Commission de Surveillance du Secteur Financier – CSSF), which is published at www.deag.de/investor-relations. Approval by the CSSF should not be construed as an endorsement of the securities offered. Potential investors should read the prospectus before making an investment decision in order to fully understand the potential risks and opportunities associated with the decision to invest in the securities.

This publication is not intended, directly or indirectly, for distribution or dissemination in the United States of America or within the United States of America (including its territories and possessions of a state or the District of Columbia) or to publications with a general circulation in the United States of America. The securities have not been and will not be registered under the provisions of the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may only be sold or offered for sale in the United States of America with prior registration under the provisions of the Securities Act, as currently amended, or without prior registration only on the basis of an exemption. The issuer does not intend to register the offer of bonds in whole or in part in the United States of America or to conduct a public offering in the United States of America.

Outside Luxembourg and Germany, this publication is only directed at persons in EEA member states and is exclusively intended for persons in EEA member states who are “qualified investors” within the meaning of Article 2(e) of the Prospectus Regulation (“qualified investors”). Furthermore, this publication is distributed in the United Kingdom only to those qualified investors and is directed only at those qualified investors who (i) have professional experience in investment matters within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”), (ii) are high net worth companies within the meaning of Article 49(2)(a) to (d) of the Order, or (iii) are other persons to whom this publication may lawfully be communicated.

This publication is not an offer to purchase securities in Canada, Japan, Australia or South Africa.

16-Sep-2025 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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