Wolford AG announces sales figures for fiscal year 2025

Wolford AG reports revenues of €76 million for fiscal year 2025, representing a 14% decrease compared to the prior year (€88 million in 2024).

The performance in the first half of 2025 was significantly affected by the tail end of prior‑year challenges and the ongoing transition phase—including macroeconomic uncertainties and logistical disruptions. These factors accounted for 78% of the year‑on‑year deviation, while the second half of 2025 showed a progressive improvement, particularly in Q4 2025, supported by the strengthened financial position of the Company following a significant capital increase.


Regional performance
 

• EMEA: –12% vs. prior year
• Greater China: –18% vs. prior year
• North America: –19% vs. prior year

Channel performance

The Retail and Outlet channels recorded the sharpest decline (-27% vs. prior year), mainly driven by the closure of unprofitable stores, while the comparable store network showed signs of recovery versus prior year (mid-single digit growth).
Online channel still suffered (-15% vs. prior year), compensated by Wholesale growth vs prior year (+17%).


Brand & Strategy Update

In 2025, the Company celebrated its 75th anniversary with a brand campaign built on emotional appeal, aimed at reinforcing engagement with its global audience.

For 2026, the Company will focus on executing its new product strategy and strengthening the go‑to‑market model, with the objective of continuing the ongoing brand revitalization.



The reported figures are unaudited.